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5 Key Points to Consider for a Converting Ecommerce Website

Ecommerce Website Design and Development

February 17 2020

The process involved in web development is one that requires much attention to detail. Consider the many different key points when endeavoring to achieve a successful web development process. Aspects that must be at the top of the list of considerations include performance and the experience that users will get when they visit the site.

Ecommerce websites have additional and unique challenges. It is necessary to create a site that will allow users to navigate through products and make purchases easily. These are five key points that today’s web development professionals must take into consideration while engaging in their work.

1. Design That Is Responsive and Optimized for E-Commerce

Most of today’s users are browsing websites on mobile devices, including smartphones and tablets. A website that is mobile-friendly is a must or you may experience high bounce rates from users exiting the website.

2. The Guest Checkout Option Is Critical

With users more aware about how big data works and uses their data, having a Guest Checkout is helpful to accommodating those visitors.

3. The Website Must Have High-Security Standards

The SSL certificate is required by Google to provide a higher keyword ranking to your search terms. This certificate states that the website is safe for browsing use, passing over a secure server. Other forms of security on ecommerce websites include badges to show what credit card processor you use. If you use a 3rd party processor, it can help the visitor relax knowing their card information isn’t stored on the site.

4. Having A Quick Loading, High-Performance Site Is Key

Fast loading sites are important today because of the quick attention spans and time period where a purchase can be made.

5. An E-Commerce Site’s Search Option Must Be User-Friendly

Searching for products and services on the site needs to be easy. Having everything organized by keywords or tags helps to make it more user friendly.

Here at Search Marketing Resource, we are a team of dedicated web development experts. Our professionals use an award-winning process for web design that has helped countless businesses to achieve their e-commerce goals. We would love to hear from you today to speak about how we can help you with the ecommerce web development solutions that you need for your business. Give us a call today to get a quote.

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