There is nothing that Google likes better for search engine optimization–especially local SEO–than customer reviews. So how do you get your customers to leave (hopefully overwhelmingly positive) reviews? Here are a few ideas:
1 – Ask for Reviews
Sometimes this is as simple as sending your customer an email asking them to give you a review, requesting a review at the close of a phone call, or mentioning a review as you see them off from a meeting. According to recent studies, asking for a review is a proven method to get customers to provide them for you. Especially if they are happy with the service you provided.
2 – Set Up a Google My Business Account
The Google search algorithms are partial to reviews created on the Google My Business platform, so a surefire way to get visibility on Google is to have a GMB account set up and available for customers to leave reviews about your business.
For more information about reasons for setting up GMB, check out this blog post on 4 Reasons Your Business Needs a Google My Business Account.
3 – Integrate Reviews into Your Social Media Marketing Campaign
In addition to Google My Business, many other social media platforms, such as Facebook, provides opportunities for your customers to leave reviews for your business. For some businesses, setting up an account on Yelp might be an appropriate action to take. Take advantage of positive reviews by using pull quotes from them as social media content for other platforms such as Twitter and LinkedIn which don’t have capability to add reviews to their sites right now. Distributing positive buzz about your company can generate interest and attract more potential clients to your site.
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