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3 Ways to Improve Your SEO Marketing Programs with Customer Reviews

October 14 2017

There is nothing that Google likes better for search engine optimization–especially local SEO–than customer reviews. So how do you get your customers to leave (hopefully overwhelmingly positive) reviews? Here are a few ideas:

1 – Ask for Reviews

Sometimes this is as simple as sending your customer an email asking them to give you a review, requesting a review at the close of a phone call, or mentioning a review as you see them off from a meeting. According to recent studies, asking for a review is a proven method to get customers to provide them for you. Especially if they are happy with the service you provided.

2 – Set Up a Google My Business Account

The Google search algorithms are partial to reviews created on the Google My Business platform, so a surefire way to get visibility on Google is to have a GMB account set up and available for customers to leave reviews about your business.

For more information about reasons for setting up GMB, check out this blog post on 4 Reasons Your Business Needs a Google My Business Account.

Customer reviews as part of a social media marketing campaign

3 – Integrate Reviews into Your Social Media Marketing Campaign

In addition to Google My Business, many other social media platforms, such as Facebook, provides opportunities for your customers to leave reviews for your business. For some businesses, setting up an account on Yelp might be an appropriate action to take. Take advantage of positive reviews by using pull quotes from them as social media content for other platforms such as Twitter and LinkedIn which don’t have capability to add reviews to their sites right now. Distributing positive buzz about your company can generate interest and attract more potential clients to your site.

Need Social Media Management Services to Help Encourage Customer Reviews?

Get premium social media management services from the best rated search marketing company, Search Marketing Resource.

We here at Search Marketing Resource have studied SEO program success analytics and know how to use social media marketing campaigns to attract new clients to your business. Allow us put together a free search marketing proposal so you can benefit from the increased online traffic and buzz generated by customer reviews.

 

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