If you don’t have a solid SEO strategy, you’re leaving potential leads and sales on the table. You may get drips and drabs of visitors, but you could get a steady stream of potential customers through an SEO strategy and program. In SMR’s SEO strategy for your website, we identify the goals of what you want to achieve. Doing this can help you realize what keywords and techniques are best suited to grow your online presence.
An SEO strategy is a specific set of steps, which you take to optimize your website for better search engine ranking. Optimizing your site makes it search engine friendly, which will increase the traffic that comes to your site. By achieving a better ranking position for your keywords, you gain more traffic and better potential leads.
In addition to an SEO strategy, we also track the results you gain during the program over time. Reports tell us what is working and what needs improvement. We stay proactive in developing your SEO strategy to ensure results. If you do not have a strategy or reports about your results, it is difficult to know how your website performs.
Here are a few ways we develop an SEO strategy:
- Identify the target audience. Who are you attracting to your website now? Are they general customers or a core audience that is engaged with your company?
- Your site content is also essential and will be affected by the structure of your site and what words you include in your Meta Titles and Descriptions. It is vital to make sure that they use your targeted keywords, so they attract clicks and help rank your pages higher.
- The keywords you choose for your main keyword list to boost your search engine optimization are also vital to your success. They need to be relevant to your site and content so you can expect visitors to return to your site when they find what they seek.
- You will want to keep a record of your key performance indicators, which includes how many visitors visit your site and what kind of actions they make. Reports help us monitor any changes that need updating. We also create new content for your site and see if the content is attracting new customers.
- To keep your page rank high and your visitors return to your site, we also write original page copy and keep your content fresh and interesting. We keep your website up to date with new information regularly.
- Lastly, your SEO strategy is based on having a stable and well-optimized site, which means a good number of backlinks. It is crucial to get as many links back to your site to help your SEO strategy and increase your search engine rankings.
We would love to help you plan an SEO strategy that works for your business. Get a free customized quote and site analysis!
