News has broken that Google has released a new AI named Bert. Bert stands for Bidirectional Encoder Representations from Transformers, and he is bringing some changes to search engine optimization. What exactly are these changes, and how will they affect local businesses? Below we delve deeper into what we know.

Digital marketing is one of the most critical aspects of building brand awareness in today’s business environment. Local businesses must use digital marketing strategies to be more visible and compete against local and global businesses.

If you are an owner of a local business, having the proper exposure to your audience through SEO is critical to success. SEO stands for search engine optimization and is the process of making a website more visible through the generation of quality traffic. Having proper SEO aids in building awareness of your business which will generate more traffic.  If you are a local business, this can mean more people coming to visit your store. To get more local traffic to your business, use these 3 steps.

To get your online business found, it’s critical to use local SEO. Your audience is searching for your products and services, and your main goal should be to make sure your business appear at the top of Google’s search engines for your keywords.

Do you want to rank higher when customers type your business name or keywords into the local search engine? When you hear the words Search Engine Optimization, the first thing that comes to mind might be keywords. But the truth is, SEO is not all about meta keywords and long-tail headers. There are a few things you need to be aware of to succeed in local SEO among your competition.