What is Search Engine Optimization?

Search Engine Optimization, or SEO for short, is a system for optimizing websites with text so that they’re visible when Bing and Google search engine users type in relevant queries. With the effective use of SEO, a website can quickly get additional traffic through related searches on search engines. Unfortunately, the ineffective use of SEO can cause a website to lose potential traffic to competitors.

Research shows that reviews and ratings can increase sales by at least 18%—one of the reasons for the increase in sales roots itself from a group mentality. Customers rely on other customers’ feedback on a company’s products and services. Customers can be persuaded to buy or not based on reviews. With this much power given to consumers, businesses need to keep customers satisfied and consistently ask for reviews.

News has broken that Google has released a new AI named Bert. Bert stands for Bidirectional Encoder Representations from Transformers, and he is bringing some changes to search engine optimization. What exactly are these changes, and how will they affect local businesses? Below we delve deeper into what we know.

Digital marketing is one of the most critical aspects of building brand awareness in today’s business environment. Local businesses must use digital marketing strategies to be more visible and compete against local and global businesses.

If you are an owner of a local business, having the proper exposure to your audience through SEO is critical to success. SEO stands for search engine optimization and is the process of making a website more visible through the generation of quality traffic. Having proper SEO aids in building awareness of your business which will generate more traffic.  If you are a local business, this can mean more people coming to visit your store. To get more local traffic to your business, use these 3 steps.