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What is an SEO Audit? (And How It Can Increase Your Traffic)

SEO Audit Search Engine Optimization Website

March 3 2020

What is Search Engine Optimization?

Search Engine Optimization, or SEO for short, is a system for optimizing websites with text so that they’re visible when Bing and Google search engine users type in relevant queries. With the effective use of SEO, a website can quickly get additional traffic through related searches on search engines. Unfortunately, the ineffective use of SEO can cause a website to lose potential traffic to competitors.

Introducing the SEO audit

An SEO audit is performed on a website to determine how well the website appears in search engines via several factors. An audit will make sure your website is user-friendly, has quality content, loads quickly, and does not have any broken files or links that might be jarring for users. An SEO audit will also check for technical issues. Issues include missing or unoptimized title tags, meta descriptions, image alt text, and microdata.

What to expect from an SEO audit?

An SEO audit will check all the above factors, and then provide you with information about what is working and what needs improvement with your current website. As websites grow, checking tens or hundreds of site pages for all the factors above becomes far more complex, even for seasoned SEO experts. Staying up to date on the ever-changing SEO rules is also tricky for non-SEO experts. Getting an SEO audit will do the hard work and return a simplified SEO report.

What an SEO Audit can do for You

By having audits performed regularly and the website SEO optimized based on the results, your website can generate the highest potential traffic from search engines. By fixing these issues after a free SEO website review with SMR, your website can do better in SEO rankings and get maximized traffic.

Contact us today to start your free SEO audit and get a proposal from a member of our team.

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