We have already discussed the components of mobile friendly website design, but did you know that mobile friendly website design is an essential component of a great local SEO program? It’s true and here are some of the reasons why:
People Are Spending More and More Time on Smartphones
According to a recent report by eMarketer, US adults spend an average of over three and a half hours on mobile devices each day. And you can bet that if your site does not have a mobile friendly website design, that these users are moving on to another site that does.
Google Dominates Mobile Search Traffic
Google is an online powerhouse, accounting for a little over 72% of global desktop search traffic, but when it comes to mobile search traffic, they dominate, driving 96% of it. When you combine this with the fact that 46% of these searches are looking for local information, it is easy to see why your site needs mobile friendly website design.
Smart Phone Users are More Likely to Purchase from Websites with Mobile Friendly Design
According to Think with Google, two-thirds of smartphone users are more likely to purchase from companies that have websites with mobile friendly design. If you are a business that serves a set region, why wouldn’t you have a site that is mobile friendly? You will be missing out on that mobile search results from potential customers in your area.
50% People Who Use Mobile Phones to Find a Local Business Visit That Business
According to Search Engine Land, half of mobile phone users who use their mobile phone to get information about a local business visit that business within one day. So mobile phones are not just used to make purchases at national chains and online businesses such as Amazon.
One-Third of All Mobile Phone Users Are Looking for the Location of a Local Business
Is your location clearly listed on your website? What about on your social media pages? Keep the location in mind when you optimize your site for local SEO. Make it easy for the mobile user to find you. Another option is to submit your company to online business directories. As we’ve discussed in the past, this can have a tremendous benefit to your local SEO program, but it is even more important for making sure that your location information is widely available for local mobile users. This may result in you reaching Google’s “top 3” results for local SEO, which has been proven to drive customers to your business.
Don’t Have Mobile Friendly Website Design? What Are You Waiting For?
The world of online business is moving toward mobile devices, so your website needs to be designed with these users in mind.
Give us a call at 888-842-9033, email us at sales@searchmarketingresource.com, or complete our simple online form for a free mobile friendly website design proposal to find out how Search Marketing Resource can get you driving local mobile customers to your business.
