Having a high-quality website design is essential for helping customers to take your business seriously. Sometimes your website is the only contact you will have with a potential customer, so that first impression is critical. But there are several ways that your website design might be turning off customers and sending them away to one of your competitors.
1 – Not Using a Mobile Friendly Website Design
The percentage of users who use their smart phones for browsing the web increases every month, and they have come to expect sites on the web to be mobile-friendly. In fact, according to SAG IPL, 40% of website visitors will switch to a different search result in the first one is not mobile friendly. And, according to infront webworks, 72% of users demand mobile-friendly website designs. It just doesn’t make sense not to make the time and investment into making sure your website is mobile friendly.
2 – Site is Not Using the HTTPS Protocol
Hypertext Transfer Protocol Secure (HTTPS) is now the security standard for websites, especially those that use their sites for any type of payment transactions or require the transfer of sensitive corporate information.
Furthermore, browsers will point out that these sites are NOT SECURE which will be a huge barrier in that customer’s mind if they are even thinking about doing business with you. So getting a SSL Certificate is a worthwhile expense for protecting your customer’s financial data and privacy all at the same time.
3 – Slow Site Loading Speed
We’ve all been there. You click on a link to website that has promising information that we’ve been looking all over for, but the circle or the hourglass spins and spins. And you quickly wonder if you made a mistake or your internet connection is on the fritz, so you hit the refresh button and it is the same result. So, you go back to the results page and select another link.
Most people don’t like to wait for a website to load and according to a recent study by SAG IPL, 39% of users will stop engaging with a website if the images take to long to load or don’t load at all. According to Soasta, adding a single second of page load speed can cause sales from your site to drop by 27%.
There are many steps you can take to speed up your site loading speed such as optimizing and reducing the sizes of the images you use on the page, enabling caching for your site, or removing plug-ins and add-ons that are not adding value to your site.
Discover Website Design Issues on Your Site with a FREE SEO Website Design Proposal
Let the Search Marketing Resource team provide you with a free SEO website design proposal to help you uncover web site design issues that might be driving potential customers away. Give us a call at 888-842-9033, or email us at sales@searchmarketingresource.com to get more information.
