With a set marketing budget for the year, you may be wondering if SEO is even worth the time and money for your business. If you’re wondering about the return on investment (ROI), then here’s a few facts to know before investing in SEO services.
CAN YOU REALLY EXPECT AN ROI ON SEO SERVICES?
Yes, of course. We tailor your content to target your specific set of customers. We include content that answers their questions and gives them information they most want to know about in your industry.
The content generates traffic to your site so that you receive more leads and contacts who inquire about your products and services. Since generating blog posts for one law firm, they’ve seen an increase in leads sending in their contact information by 60%.
HOW MANY LEADS WILL I RECEIVE?
We can’t give a specific number, but in the beginning of the program, we do generate the expected amount of traffic you could receive with the keywords we choose together. You’ll have a ballpark figure of how much traffic you can expect each month. We also monitor the traffic to your site monthly and send you a report so that you can see the increases in traffic flow.
WHICH SEARCH ENGINE SHOULD I FOCUS ON?
We focus on Google because it has the largest amount of traffic in the United States. Bing is second and Yahoo is third. We monitor Google and Bing traffic, but optimize the SEO for Google.
WHEN THE VISITORS GET TO MY SITE, WHAT WILL THEY DO?
We have you covered on this one too! We use calls-to-action with copywriting to ensure your visitors always have an action step they can take to contact you. We look at factors like this on your pages of your site as we go through the SEO program.
Can we get to the top spot in Google?
While we can’t promise this, we do aim for it. It certainly depends on other factors, such as competition. We work with many different factors from our analytics and best practices to determine how to move keywords up in ranking.
Getting to the first spot in Google does take some time, however. It doesn’t happen overnight and could take months of continual work for some sites. There is also a period of fluctuation in Google once a site is listed for a keyword.
The page could go up and down in the rankings while Google finds the right spot for the page. After the “Google dance” stops, we can further analyze what we can do to raise the keyword up in the search results.
HOW MUCH TIME AND MONEY DOES IT TAKE TO GET RESULTS?
Results can happen quickly, even after the first month. However, SEO is not a set-it-and-forget-it marketing strategy. You have to continually update it in order for it to be effective as a long-term strategy to gain leads.
We recommend at least 3-6 months in the program to see the best results. The longer you stay in the program, the better it gets with maintaining traffic and getting new results.
