The end of the year is a good time to look at your Google Analytics and see if you can find ways to improve your website design and increase search engine traffic for your website in 2019. Here are 5 steps you can take to help increase your search engine traffic in 2019:
1 – Assess Your Website Design
There are two major factors to consider when assessing your website design. The first, and most important factor, is if the site is designed to be mobile friendly. Since most people tend to use mobile devices for browsing the web, this is a must. If your site doesn’t work on mobile devices, users will move on to one that has a mobile friendly website design.
Other major factor is the load speed of your site: If a user has to wait a long time for your site to load, that user will simply move on to another website. Google tracks this and ranks sites that load faster higher than those that load slower, so make sure that you’ve done everything you can to optimize the load speed of your site.
2 – Identify Long-Tail Keyword Phrases That Help Customers Find You
As I’ve said many times in this blog before, you want to spend a lot of time identifying the keyword phrases that your target audience uses to find your goods and services. Ideally, these phrases are 3 to 5 (or more) words long and are very specific for the information that your target audience is looking for. Doing a little keyword research for good long-tail keyword phrases will bring in more traffic to your site, and better yet, more qualified traffic of users looking to buy.
3 – Commit to Regular Website Content Writing
Google likes sites that are active. This means that your site needs to be constantly changing. Not the content on the main pages of the site–although periodic updates to the web copy should be part of your website management plan–but creating new content such as blog posts, buyers’ guides, case studies, as well as testimonials from your other satisfied customers. Commit to new website content writing at least once a month to keep the Google web crawlers aware that your site is active and creating new content for users.
4 – Start Using Social Media Marketing to Promote Your Business
If you are not using social media for your small business yet, you need to be. According to the Pew Research Center and the Hootsuite Social Media Barometer Report 2018 there are 3.2 billion social media users worldwide. There is no doubt that social media is now part of our mainstream culture, and making sure that your brand or company is on it critical to your marketing success.
Creating social media links for your site creates backlinks, which provide your potential customers with many different ways to reach your site to learn about your company. The more backlinks a site has, the higher the ranking Google gives it. Higher rankings = More website traffic.
5 – Get a Free Search Marketing Audit
Where do you get started? Start with a free search marketing audit to get a snapshot of what your website needs to boost your site traffic in 2019. Search Marketing Resource offers a free search marketing audit which will identify any issues that might inhibit your traffic growth, as well as make suggestions on how to improve your site’s visibility and ranking on the web.
Give us a call at 888-842-9033, email us at sales@searchmarketingresource.com, or complete our simple online form for a search marketing services proposal today.
